This book addresses all aspects of the creative process, including choosing a package format, colours and materials, final finishes, and special considerations such as awkward objects and unique display considerations. As with the previous books in the series, it also offers case studies in the back[...]
A comprehensive reference volume, this book provides readers with a thoughtful packaging primer that covers the challenges of designing packaging for a competitive market in a very hardworking and relevant way. The book addresses all aspects of the creative process including choosing a package forma[...]